Naming characters with Google AdWords

Here’s a new trick.

In this book, I’m try­ing to craft a cen­tral char­ac­ter with some of that same iconic strange­ness that makes Sher­lock Holmes so appeal­ing. There’s a lot that goes into that, but for now, focus on the name. Sher­lock Holmes. It leaves an indeli­ble mark on the brain.

So, I have a name in mind for this char­ac­ter, and I was look­ing for a mean­ing­ful way to test it out—without giv­ing it away.

That’s where AdWords comes in.

Read on…